The platform is rolling out a updated setting that enables them to lessen the quantity of AI-created videos appearing in their feeds. This initiative comes as the platform revealed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global launch. This shift aligns with a surge in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A significant portion of this material is classified as low-quality AI content, a phrase for substandard, factory-style content that is frequently illogical or bizarre.
Based on user feedback that many people enjoy content created using AI tools, from digital art to educational videos, and we aim to offer the community the option to adjust the amount of that, according to their own choices,” said a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its app tagged as made with AI. Collectively, in excess of 100 million pieces of content are submitted to the platform each day, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the amount of AI content they view by accessing the content preference option in the application and choosing “AI-generated content”. Other topics that can already be adjusted under the tool include politics, clothing, beauty, and dance.
Platform Guidelines
Its policies oblige content makers to tag convincing artificially created content, and it bans malicious AI impersonations of public figures or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.
In addition, the app will henceforth add an “AI-made” watermark to content created with its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This measure is aimed to stop users from attempting to evade the tagging system.
Educational Initiatives
The platform is also introducing a $2 million awareness program for experts and institutions to create learning resources about using AI responsibly. This initiative will benefit non-profit groups specializing in educating computer science.
Content Safety Approach
The platform has supported its moderation strategy, during controversy over intentions to lay off a large number of content moderators in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its trust and safety department in its British office, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.
A company official clarified that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most graphic content ahead of it is viewed by people. TikTok stated a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
